Elon Musk has suggested changes to Twitter, namely reducing bots, authenticating all humans, and getting rid of crypto-scams.
Here's how we would do it and what expected costs would look like.
⇒ TLDR: $25m per year + up to $3m initial cost
⇒ Timing: ~6 months using off-the-shelf APIs
⇒ Content:
Disclaimer:
BlueCheck is an identity verification company with extensive experience in end-user verification and building verification products to weed out bots/spam accounts. BlueCheck does not currently work with Twitter, nor does BlueCheck actively utilize its Twitter account. Opinions belong to CEO Alex Zeig and do not represent the opinions of BlueCheck.
More about BlueCheck:
We provide service to hundreds of companies, spanning tens of millions of verifications. We are involved in multiple committees for various identity verification standards. We are engaged in both private and public sector solutions. Our team is a small handful of full-time experts and multiple handfuls of contractors. BlueCheck is not VC-funded.
We've either purchased, vetted, built, compared, and/or tried 90% of ID Verification features.
Ok - this is relatively easy and affordable via liveliness. The liveliness scan should be free to the end-user. It is a one-time action for all existing accounts and implemented in the account creation process for new accounts.
The liveliness scan "model" should be hosted by Twitter and cost less than a penny per scan. In addition, we can open-source most of the code and ensure that as soon as the end-user account validates their account as "alive", we delete the liveliness scan and all connected data.
Data Flow:
Data Privacy:
Rough Costs:
Timing:
Swell! We eliminated or at least significantly reduced the bot problem. Now we move on to ending cryptocurrency scams with tiered Paid Accounts.
Before we dive in, a quick note: It will be impossible to permanently end "scams" if Twitter is genuinely the town square of discussion. So, for example, if Elon Musk tweets a link to a crypto scam, is it still a scammy link or just another dumb post?
However, there is much we can do to drive down the number of common scams found on Twitter:
The goal here is to make this the default subscription type for most Twitter users. The price is $12/year, paid upfront. Include benefits of Twitter Blue + new features.
New Features:
Payment Options of "Basic" Paid Accounts:
Similar to the "Basic" Paid Account with the addition of a couple of new features:
Rough Costs for Paid Accounts:
It's not perfect, but from someone who has spent many years building identity verification systems and fighting bots/spam, the above is a system that would work. It would also significantly impact user numbers, especially in the short term. Pricing, features, and other non-identity verification commentary are simply that: commentary.
But let's sum it all up and introduce one other prominent feature that Twitter could build.
Bots eliminated → done.
Note, however, that this doesn't solve the issue of keeping useful or desired bots on the platform. Ideally, we'd like to keep them as a paid add-on for "Basic" and up plans. Mark them as non-human accounts and perhaps charge a small, nominal fee.
Authenticate all humans → done.
Liveliness checks should have solved this or vastly progressed us towards the goal. Give every account six months to log on and prove they are human. If they don't, demarcate them as non-human accounts and/or mark them as a non-active user.
End crypto scams → somewhat done.
This one needs work, but progress is happening. First off, a stricter and more secure login process for VIP accounts and folks with significant "clout" would help immensely. In addition, they should have the option to lock down their account as securely as possible to ensure that it's ever only them or a trusted partner who posts in their name.
Second, look-alike protection could help cut down look-alike accounts. I'm not aware that this exists currently, but I don't think it would be too challenging to develop. Yes, it will lead to non-VIP accounts being "flagged" as too similar and may give some users a headache. However, if built and implemented correctly, it should make it very difficult for scammers to create/modify accounts that mimic paid VIP accounts. We do this for photoshopped or fake photo ID documents in identity verification, using multiple microservices/checks. Not just image checksums, but "geo-fenced" to ensure the images aren't similar to previously flagged image deposits/remnants.
Business Accounts → done but not mentioned.
Although not addressed above, I could see two tiers with similar pricing to non-business paid accounts. First, utilize biometric login, identity verification, and authorized business representative verification. The cost for verification is $1-5/month per business account.
Similar to VIP non-business accounts, high-value business accounts should be nigh impossible to comprise due to enhanced login verification. Likewise, they should also be "geo-fenced" for content that works to prevent look-alike accounts. It's entirely plausible that "VIP Business" accounts would pay $10,000 per month for a special badge + extra features. "Regular Business" account would be $100/month or similar—no advertising without a paid business account.
Twitter Conversations → briefly mentioned.
When I was growing up, the comment section used to be the best part of any website or article, with various opinions, hot-takes, and author responses. Sure, it always had rude people and dumb content as well. But the comment section is what made the internet "human".
Twitter Conversations can bring that back. No bots or spam. Domain-wide ban on accounts that breach terms of service or are just plain rude. Build your town square for public debate on your site with Twitter Conversations.
Go in-depth and require payment to comment. Require a subscription to comment. Only allow comments from folks with >100k followers. Only let comments once an account has tweeted 100 times. Only allow comments from accounts > 1-year-old. Don't show usernames or show usernames. Show replies, re-tweets, and media uploads or don't. It's up to you how to use the infrastructure of Twitter Conversations. Available for Paid accounts only.
TwitCoin→ not mentioned.
Not discussed above, but worth mentioning. Suppose we have verified accounts, verified businesses, and interactions via Twitter Conversations. In that case, all we are missing is a way to pass "enriched" data between users, accounts, businesses, etc.
Noodle on this: Twitter could become the de-facto digital wallet for the internet.
Yelp reviews → Twitter.
Venmo → Twitter.
Substack → Twitter.
OnlyFans → Twitter.
Reddit → Twitter.
News Subscriptions → Twitter.
Additionally, it's a ridiculous name! Mr. "Meme-lord" Musk loves a wacky sounding names.
Ok - that's it for today, folks. When implemented correctly, using verification can be a significant moat against competitors. It's not just a standard KYC check or basic CAPTCHA - each site needs its tools to achieve the verification goals and the audience.
If you found this interesting and want to chat, don't hesitate to get in touch with us below or email me directly: alex@bluecheck.me
Thanks for reading!
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