Here at BlueCheck ->
Identity Verification built
around 4 core principles.
While there are many facets to building and improving access to high-quality identity verification products,
below are four (4) guiding principles we at BlueCheck try to orient ourselves around.

IDV shouldn’t stop
customer conversions.

Simply put, digital identity verification cannot be more complex than “in-person” identity verification. If it takes longer than a bartender to check your ID, it’s no good.

Re-use customer data whenever possible.

Consolidation of identity attributes is key to digital identity success. Much like the real world, we only need a core handful of identity documents to prove who we are.

Automation doesn’t
solve all problems.

Sometimes human input is needed when reviewing identity verification processes. Automation has expedited manual processing times, but nothing is perfect.

Empathy is core
to any IDV process.

Some users need more assistance than others to complete a fully digital verification process. That’s 100% ok and it’s our job to support them as we would any other.

Team BlueCheck Leadership
Fully remote with dozens of full-time employees and contractors across the US and abroad.  
Headquartered in Austin, TX.
Alex Zeig
President & CEO

Alex is a 2x founder, a college dropout, and has been professionally involved in digital identity since 2013. He also enjoys sci-fi, fantasy, and bird hunting.

Alex is also a board member of the Age Verification Provides Association, representing North America.

Michael Affuso
Vice President, Operations

Mike is an avid outdoorsman who enjoys backpacking and kayaking. He also enjoys reading non-fiction, specifically History and Philosophy.